Although my main service is SEO (Getting your site on the top of search engines), I also offer additional proven services like:
- Facebook Ads Marketing
- Copywriting
- Negative SEO Protection
- BigCommerce SEO
Facebook Ads
Facebook is probably the most overlooked online advertising channel of them all. How typically do you hear things like: “Facebook has actually been dead considering that everyone’s parents began using it.” or “Instagram has 7x the engagement rate!”. Sometimes the same people throw in email in the mix with statements like “Email crushes Facebook.”
Fact of the matter is all three and a few others are all solid marketing channels. Facebook is really good for local businesses as the targeting on it is unbelievable. Also Facebook owns IG (Instagram) so you can control both channels from one spot.
Check out my case study where during Covid times, I got a private college 250 leads.
Now they are enjoying a nice ‘on top’ lead system.
Copywriting
In most cases, Digital Marketing Agencies commonly consist of SEO’s that are copywriters as well. It’s one of those things that you pick up while doing SEO.
It’s just part of the game. This is how I learned copywriting. It was kind of a necessity.
What I didn’t realize was I would actually start enjoying it. Today my pieces range from being present on client’s sites to case studies on industry leading websites.
It’s rare for me to offer this service but if the right opportunity presents it self, I will move on it.
My copywriting example on a third party site
Negative SEO Protection
Although it takes a significant amount of time, resources, and ability to launch a negative SEO attack, it happens and happens a lot.
I haven’t worked on a single project where after we start getting some top 10 positions, Negative SEO attacks begin to happen. Almost like 2 or 3 every month.
If your site’s organic growth suddenly suddenly seem to stall, there is a good chance you are under a negative seo attack. These attacks usually sneak up on you. That’s why it’s best to keep an eye on your backlink profile.
Here is my where I talk about NegSEO in more detail.
BigCommerce SEO
You’ve heard of Shopify but what about BigCommerce? It is an ecommerce software (CMS to be exact) or the engine behind some of the most popular online stores out there.
Although not as refined as others, BigCommerce does a great job as an e-commerce software. Especially with SEO.
In addition, it can help you manage stock, include or remove products, calculate taxes, and whatever else needed to manage a site and fulfill orders.
This is another eCommerce software that I specialize in.
In fact, check out my BigCommerce Case Study here.
SEO is an acronym that stands for Search Engine Optimization.
It refers to the process of getting your site on the first page for your desired keyword.
Example:
Let’s say you have a site about Black Baseball Caps and someone goes on Google and types that in:
See all those websites showing up?
Especially the Amazon link?
Well it didn’t get there by chance.
As far as SEO goes, Amazon is one of the most optimized site on the planet.
They use various SEO tools including Cognitive SEO to make sure they stay on top of Google.
According to SEMrush, almost 50% of Amazon’s traffic comes through SEO.
Plus their monthly traffic cost is half a billion dollars (Google and for Paid ads each).
Yeah . . . Wrap your head around that for a minute it . . .
So if Amazon is that focused on SEO, I guess it’s fair to say it is something you can benefit from as well right?
Anyways, that’s what SEO is.
Now let’s look at the marketing side of things.
Using SEO Marketing To Your Advantage
Well there are many ways of doing this (Affiliate marketing, Niche sites, etc) but we’ll start with the most obvious one.
Ranking your own site on the first page for your desired keywords.
Then we’ll further build upon this and get into some advanced strategies as well.
How To Rank On the First Page on Google
To rank on the first page for your desired keywords, you need three basic things
- An easy to crawl aka “easy to understand for Google” website.
- Solid information on your site that is laid out in the proper way.
- Other sites pointing to you.
That’s pretty much it.
In more technical SEO related terms, what you need is
- Proper site architecture.
- On page optimization
- Backlinks.
I wanted to throw some technical terms your way as we’ll be using them later.
Site Architecture
So what is an easy to crawl website?
WordPress?
You’d be surprised how some of my clients have over complicated the bejesus out of WordPress.
To understand this whole ‘crawling’ process, let’s look at how Google works in the first place.
When a website is created and submitted to Google, it runs it through it’s algorithm called ‘Googlebot’. This algorithm is also referred to as a ‘spider’. Hence the term ‘crawling’.
After your site is submitted to Google and indexed, this spider (Googlebot) visits your site every now and then or you can even force it to sometimes.
So that’s what ‘crawling your site’ is all about.
Now the easier and faster it is for Google to crawl you, the better off you’re going to be. So make sure your site architecture is easy for Google to crawl.
Don’t use heavy coding (Too much javascript), keep everything linked together nicely, label what needs to be labelled (Images, files, etc) and you should be good to go.
This should be the first thing and no matter what you add or subtract from your site, just ask yourself a simple question “Is this going to make things easier or harder for Google to crawl my site?”.
On-Page Optimization
Now this is what’s referred to as On-Page Optimization
Or as I like to call it, working with what you have.
Here the whole idea is to adhere to Google’s guidelines while keeping things easy for your users / readers as well.
It’s a fine balance and can be easily achieved on most sites.
Now obviously you know what your site is all about so we won’t get into that.
However, there a few things you should keep in mind to make sure your message spreads in the best way possible.
Structuring Content
Use headings (H1, H2, and so on) so google knows what your page is about.
Two things that need to be placed right away so Google knows what keywords they need to place your site under.
The title tag and using and h1 Heading.
The title tag will help Google determine what the page is about and the H1 tag will confirm what the page is about. Further anchoring your page under where you want it to be.
If you can get that out of the way, then 50% of your work is done.
Now just improve on the details, such as
Then proceed with the right action.
Never host your blog on a subdomain. Try to avoid subdomains like the plague.
Use the ‘NoFollow’ tag in a smart way. If you have 100 outgoing links, use the ‘NoFollow’ Tag on all of them except 2 or 5 perhaps. This will satisfy Googlebot’s need to see you are not using ‘NoFollow’ 100% but at the same time preserving a whole lot of your own link juice (We’ll get into this in the backlinks section) and keeping it on your own site.
Link all your pages together. Even simple link chains are more than enough. You can always improve further but get a link chain going as soon as possible.
Strategies for eCommerce Sites
If you are selling multiple products, you can’t write 3000 words for each product (In most cases) so this is what you do:
You create a long copy article (3000+ words), which will rank and that will raise the rankings of the rest of your products.
Google likes to see a balance so when Googlebot sees you have a lot of ‘low text’ content
Or combine it on one page
What about the content cutting off?
Step 3: Backlinks
Although all steps are important, getting backlinks will really help you move the needle when it comes to see you.
What are backlinks?
The way a search engine works is (On top of the many other that apply), one of the biggest things is having your link on some other website.
Beck when Google first came about, they had something called the page rank. This was their main algorithm. the whole idea was the more other sites linked to you, the higher your rankings are going to be.
Why is that?
Well this showed Google that your site is obviously very important, that’s why so many people are linking to you.
So naturally, lots of marketers started abusing the simple fact by using automated software to create websites and then point their links to their own. Did it work? you bet your sweet potatoes it did.
This I guess you can say was the first official abuse of the Google’s algorithm.
After a few more of these ‘tactics’ like article marketing blasts, creating multiple sub-domains and a whole bunch of others, today we are at a place where you really have to do a lot to mess around with Google.
To be honest, you don’t need to.
Google has somewhat levelled the playing field by working with SEOs rather than going against them.
With tools like the ‘Disavow Tool’, Google Search Console, Google analytics and I’m sure there is more on the way, Google knows if you can’t beat them, join them.
Additional Strategies
So what you just read about is what SEO is at it’s very basic level.
Once you master it, then you can really dig into other strategies.
I’m currently offering local SEO services for the following areas Canada Wide: