Searching for Hotel SEO and found us on the first page?
Well we hope you like our SEO skills.
You see, we are one of the few seo experts our there who actually walks the talk as well.
Also this isn’t the only page that we’ve ranked on the first page. I’ve ranked thousands of words on the first page in multiple niches. In some really tough ones as well such as Finance, Pharma, Furniture, 3D Printing and many more.
So what makes us get incredible rankings each and every time?
It’s our 4 step process:
- Technical SEO
- On Page SEO
- Off Page SEO
- Advanced Strategies
Technical Hotel SEO
Nothing begins on a website without a proper site audit. In other words, a technical site audit.
You may have incredible content, all the bells and whistles but if you are not ranking for anything, most likely, it’s because your site is not being crawled properly.
This is where technical SEO comes in. In most cases, there are specific backend issues that are obstructing the growth of your traffic.
These could range anywhere from incorrect redirects, slow web host or a plethora of other factors. I
n your case, most hotel sites have a lot of images (Room, Suites, etc) so site speed is a major factor to tweak as well.
In fact, site speed is now considered a ranking factor by Google so if your site is slow, you will rank lower than someone who has a similar site as yours.
So at this stage, it’s all about diving deep in to your website and resolving any technical issues first.
On Page Hotel SEO
Once the technical issues are resolved, we jump into on page seo. As you may have gathered, on page seo is all about what the user sees ‘on’ your site. This stage is more about fixing any visual changes than anything else.
However, you also have to make sure you adhere to Google’s guidelines.
For example, you don’t want to have pages that don’t have enough text or have super large images that slow your site speed, etc.
On page SEO is a beast on it’s own and for your hotel website, you already know how much looks matter. So when doing On Page SEO, you have to make sure the visual part is well balanced with what is required for you to rank.
Off Page Hotel SEO
Google’s formulas are sophisticated and always developing, but back links stay as important as they were back when Google first came out with it’s Page Rank system. Off page SEO is all about getting backlinks. Also known as link building.
Simply put, link building is getting other web sites to link back to your site. Although Google’s algorithm is super complicated, the main idea is the more quality sites link to yours, the higher your website is going to be.
At least that’s the general idea.
Off Page SEO is also the most time consuming part of SEO. You have to contact other websites, do outreach and the list goes on.
That said, it’s all worth it when after a few months, your site begins to show up on the first page, etc.
Advanced Hotel SEO Strategies
Now this is the fun part. Once you start getting some on going traffic, here is where you can really take things to the next level. This is where we put our creative hats on and see what we can do with our incoming traffic.
Frankly speaking, it’s these strategies that has helped us create exponential growth for our clients.
Best part is in most cases, these ideas start to show up on their own.
Especially after having a deeper understanding of how and where your target market comes from, etc.