So you were looking for SEO service in Nanaimo and this page showed up on the first page of Google? Well I can assure you one thing, it wasn’t fluke.
At Hunter Canada, we walk the walk as well.
Let me just give you an overview about what SEO is and then if you like, we can continue further.
SEO is the practice of increasing the amount and quality of traffic to your site through natural search engine results. Or in other words, through Google. So let’s say someone types in “Nanaimo SEO expert” and this page shows up? This is the purpose of SEO.
It is the art of ranking high on an online search engine in the unpaid section.
Also known as organic listings (Hence the term Organic Traffic). These days, organic traffic counts for 80% of online commerces. Whether you are selling products on a service in Nanaimo, you need to be online.
There are lots of ways to do this but SEO seems to be the most cost effective way.
Especially in the long run.
Anyways, here is how I would approach SEO for a business or company based in Nanaimo.
I have a 4 step process that I’ve been using for quite sometime, It was actually perfected just years ago.
The steps are as followed:
- Tech SEO
- On-Site SEO
- Off-Page SEO
- Next Level Strategies
Technical SEO is all about enhancing the technical elements of a website. I guess that’s pretty self explanatory but at the end of the day, it’s all about fixing your backend first.
Making a website faster and easier to crawl for Google is essential before you start adding all the other stuff. Once Google can crawl you, it will rank you properly.
You see, Google and other online search engines want to present their users with the best and most relevant result for their search. For that reason, Google’s “crawling” formula examine your website on a multitude of factors.
Some aspects are based upon the user’s experience, like how quick a page loads, etc.
Other factors are only known to Google.
After all, it’s their algorithm that has kept them in business right?
Other elements included in a technical SEO are doing 301 redirects, increasing the speed of your site by reducing or eliminating code and other technical things.
So this is basically the first step.
It’s like getting all the ingredients of a Nanaimo bar together before you start mixing and building it all up.
Hmmm . . . Nanaimo bar.
Once technical SEO is taken care of, it’s time to move on to the next step.
This part of SEO can also have a big influence on your site’s ability to rank on the first page.
Make no mistake about it.
On-page ranking elements can have a huge influence on your page’s ability to rank especially if you optimize things properly. Content is great but the way your content gets structured can make or break you ability to get real traffic.
Whether it’s just text (Kind of like on this page), video, an image or audio, it needs to be structured and placed in a well thought out manner. It’s these little on-page changes that differentiate regular content from excellent content.
So on-page SEO is a bit about functionality and also how your user will portray it. Make things good visually but at the same time, keep them light weight in size, etc so your site can load fast and thus giving your user a great experience.
This is what on-page SEO is about in a nutshell.
An extremely important signal that the search engines use to determine rankings is off page SEO. This is all about getting other sites to link to you. The more sites who link back, the higher you will rank between other business that are also based in Nanaimo.
So, increasing the number of high-quality links pointing at your website can substantially increase the possibility of your business or company site’s rankings. There are other benefits as well such as getting direct traffic from these links. Which may lead to a nice boost in traffic and may lead to an increase in sales, too.
However, higher rankings is the main one.
Next Level Strategies
Depending on how your business works and other details, at this stage, it’s all about using our creativity and taking things to the next level. By this stage, you should be getting consistent traffic that is taking action on the site.
Once this starts happening, the strategies start to reveal themselves.
Then it’s just a matter of putting that creativity in action and start dominating the niche.
I bet you will become the envy of all your Nanaimo based competitors at this stage.
No doubt about it.
It’s what I do.
It’s what I’ve done on a consistent and regular basis.